Marketing WAEC Syllabus

This is the complete Marketing WAEC Syllabus for this years WAEC examination. Candidates for WAEC GCE (External) and candidates for WAEC SSCE (Internal) are reminded to use this syllabus to prepare for their examination. Click here "WAEC Syllabus" to get the rest of the subjects.

We advise that candidates should be aware of the WAEC examination time table on time in order to prepare very well for the forth coming examination.

If you have any question(s) regarding WAEC Result or WAEC exams in general, kindly visit the WAEC FAQ's & A's section of this blog before panicking. 

Marketing WAEC Syllabus

The importance of this WAEC Syllabus can never be undermined. Hence, it's advisable to stick to your books as well as this syllabus for highlights and concentration areas. It is also advisable that students becomes aware of the WAEC grading system to know what grade they are exactly aiming for.

See also the WAEC exams rules and regulations and how to grow thick skin for it. 

Marketing WAEC Syllabus

Below is the WAEC Syllabus for this year; kindly make judicious use of it.

1. PREAMBLE

The Marketing syllabus at the Senior Secondary School level in Nigeria is designed to assess the candidates’ basic knowledge of marketing. It includes an overview of marketing, marketing concepts, marketing mix, consumer and organizational behaviour, marketing management and entrepreneurship.

2. AIM AND OBJECTIVES

The aim of the examination is to test candidates’
(1).       knowledge, skills, concepts needed to practice marketing as a career.
(2).      ability to set up and manage a market outlet.
(3).      understanding of the roles of marketing in the economy

3. SCHEME OF THE EXAMINATION

There will be two papers, Papers 1 and 2, both of which will constitute a composite paper to be taken at one sitting.
PAPER 1:              will consist of forty multiple-choice objective questions which will cover the entire syllabus.  Candidates are expected to answer all the questions in 50 minutes for 40 marks.
                PAPER 2:              will be a 2-hour paper consisting of six essay questions, out of which                                                                      candidates will be expected to answer any four for 80 marks.

4. DETAILED SYLLABUS

S/NO	TOPICS	NOTES
1	Introduction to Marketing	(a)  Meaning; (b) Explanation of basic terms in marketing:    needs, wants, demands, product, exchange, transactions, and markets, (c)  Brief history of marketing in Nigeria; (d)  Functions of marketing.
2	Marketing Concepts	(a)   Meaning; (b)  Various marketing concepts (production, product, selling, marketing and societal marketing).
3	Marketing Mix and Marketing Environment	(a)  Meaning; (b)   Elements (4 Ps); (c)i  Explain Marketing Environment (c)ii Factors affecting marketing environment: –          political; –          cultural; –          religious; –          economic; –          technological; –          social.
4.	Products	(a)   Meaning; (b)  Classification (Industrial goods, consumer goods, services, primary and secondary products and mineral products-oil and non oil; (c)  Distinctions between classes of products. (d)  Product Design*
5.	Markets	(a)  Meaning; (b)  Classification: –           Consumer; –           Organization (industrial, reseller and government)
6.	Consumer and Organizational Behaviour	(a)  Meaning; (b)  Influencing factors; (c)    Decision process in logical order

7.	Marketing Planning and Research	(a)i   Meaning, process and importance; ii  Elements of marketing planning; iii Information required for marketing planning (b)  Reasons for marketing planning and research. (c) Utilization of feedback
8	Pricing	(a)  Meaning; (b)i Strategies  (haggling, cost-plus, demand and competition); ii Application of strategies* (c)  Price determinants.
9	Advertising	(a)  Definition; (b)  Functions; (c)  Media – meaning, types, advantages and disadvantages. (d) Production of sample adverts*
10	Sales Promotion	(a)   Meaning and Functions; (b)  Forms –  price-off, coupons, salesmen competition, loyalty schemes, premium offers, trade-in-allowance, sampling, training schemes, and merchandising incentives.
11	Merchandising	(a)  Meaning; (b)   Elements (packaging, branding and labeling) (C)   Influencing factors; (d)   Functions.
12	Distribution	(a)   Definition; (b)   Channels of distribution (definition and types) (c)  Factors influencing choice of distribution channels (d)   Functions of channel members.
13	Transportation	(a)   Meaning, mode, choice and importance; (b)  Documents used in transportation; (c)  Factors affecting choice of transportation
14	Warehousing	(a)  Meaning, types and functions. (b)  Activities in the warehouse
15	Market Unions and Facilitators	(a)   Market Unions (Meaning and types) (b)   Roles of Market Unions in local markets; (c)   Market Facilitators – meaning, types and roles.
16	International Marketing	(a)  Meaning, importance/reasons and methods of engaging in international marketing, (b)   Influencing factors; (c)  Guiding rules and regulations;
17	ICT in Marketing	(a)  E-Marketing (electronic marketing) – meaning, ,importance, uses, ethics and abuses.
18	Entrepreneurship in Marketing	(a)   Meaning of entrepreneurship and entrepreneur; (b)   Sources of funds; (c)   Factors affecting location of a market outlet; (d)   Management of market outlets – purchase and supply of goods and services; (e)   Selling and bargaining skills;

*Emphasis should be on practical
 5 .     SUGGESTED READING LIST

• Fundamentals of Marketing by O.O. Shokan – MAM Education Limited, Lagos.
• Commerce Textbook by G.A. Saka and Nnabuko J.O. – Emiola Publisher Ltd
• Marketing in Nigeria: Concepts, Principles and Decisions, 2^nd Edition by A. Agbonifoh,  O.E Ogwo, D.A. Nnolim, and A.D. Nkamnebe, (2007). – Afritowers Limited Publisher.